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Attributes and Accomplishments

What May Dawn Do For You?

Make a difference.  Motivate a team.  Inspire change through excellent experiences, creative solutions, hard work and a collaborative mindset.  Secure sales through simplicity; tackle issues to allow time to sell. Be nimble. Execute strategic thought leadership.  

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Marketing makes money.
Accomplishments

  • Women In Leadership Participant (Selected as one of 19 of 60 professionals)     

  • Women In Cable and TeleCommunications Rising Leader (One of 9 selected nationally to represent Comcast)

  • Keith Jensen Leadership Award

  • Chair of Marketing Committee for University of Colorado Alumni Association Board of Advisors

  • Marketing Manager of the Year, Pepsi Bottling Group              

  • Respect for Each Other Award, Pepsi Bottling Group

  • Bottler of the Year (From Target), Pepsi Bottling Group            

  • Blue Chip Sales Achievement Award, Jacor                                 

  • Boulder Equity and Excellence Award, University of Colorado

Marketing Metrics 

  • Managed National and Local marketing strategies utilizing a $1.1 million dollar budget to drive sales in Colorado, New Mexico and Utah regions

  • Effectively communicated and deployed new multi-platform products to increase market share in region 

  • Maximized media assets to create meaningful programs that contributed to 41%  of overall $114 million dollar budget

  • Successfully pioneered program regionally to measure marketing resources to analyze effectiveness; Being utilized in division and being considered for national implementation

  • Executed motivational techniques with Marketing staff to garner significant sales results

  • Developed internal and external relationships with industry partners to enhance business objectives

  • Communications facilitator between internal departments and customers

  • Proven ability to develop lasting professional relationships

  • Achieved $650,000 budget target effectively in the first year and since; changing trend of over budget in five previous years            

  • Operated National and Local marketing strategies utilizing an $18 million dollar budget to increase sales and brand presence in Colorado and Utah 

  • Delivered 2:1 promotional value to expenditure in media assets     

  • Successfully launched new Mountain Dew Flavors which resulted in 200% volume increase, doubled profit projections

  • Achieved top performance nationally with double digit growth of Multicultural Sales for two consecutive years

  • Championed programs between sales and operations teams to attain 11 % sales increase and 6% profit growth

Events

Want your event to be impactful?  I bring wealth of knowledge to the forefront with all the necessary tools to enhance the experience!

  • Oversaw and executed 11 Broncos Tailgates annually for 600-800 clients

  • Successfully supervised and coordinated and client Upfront Showcase events in Mountain Region

  • Managed all on the field and in stadium experience for Broncos games

  • Creatively drove sales through at stadium Rockies promotions

Performance Areas

  • Advertising and promotions

  • Communications & entertainment

  • Marketing & communications

  • ​Brand development and positioning

  • Account management

  • Diverse consumer and customer relations

  • Energy

  • Persuasive and influential public speaking

  • People manage​ment

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